Social media is definitely a magnificent platform for businesses to establish their brands but when it comes to acquisition of new customers from small and medium businesses (SMB), it’s not that effective. Let’s see what makes searches a better option that social media marketing.
Search Takes SMBs to Those Customers Who Don’t Know Much About It- Not all the SMBs has enough resources to invest a great deal of money in brand establishment campaigns. Moreover, such campaigns take long time to pay back. The main purpose of SEO campaigns of any SMB is to acquire new customers. Search makes it possible. It takes the company or its brand to those who are currently not aware about the products and services offered by it.
Searchers Usually Convert into Customers- Obviously, social media is for socialization and searches are for finding something. Online searches are made by those who are looking for products and services offered by the company. So, it’s pretty obvious that people interested in the products are more likely to be turned into customers.
Searches Convey Contact Details- Search engines are very efficient platforms to convey the contact details of your business like phone number, address, email id etc. It will make proposed customers of your business to find your business and communicate with you easily. And as you know, interaction is the first step of any deal.
Social Media Marketing isn’t Everyone’s Cup of Tea- Most people think that social media marketing is very easy and low-cost but actually it isn’t. A good campaign of this type requires utmost concentration. It becomes even more difficult when you have to acquire new customers. A company which uses Twitter to tell its follower about the new year celebration at the office, no new customers are going to be impressed by that.
Search is the Most Effective Tool for Customer Acquisition- It’s been proven that searches are way more effective in creating new customer bases. Popularity of laptops, tablets and Smartphones has enhanced its effectiveness to a much broader extent. So it should be the foremost thing to be focused by SMBs. Usually these businesses don’t have much funds for marketing, in such a situation it would be better to invest in a proven tool.
Any SMB which is planning an SEO campaign must consider the above points! Don’t be left behind with an outdated strategy.