Out with the old and in with the new! A new year has begun and keeping up with SEO trends should be at the top of your to-do list. So for 2010 here is a list of trends to keep an eye out for:
- Mobile – Research done by Neilson shows that there are now 56.9 million people looking for information on mobile web sites, which is up 34% from last year. First you should find out how your site performs on small devices. There are paid services which provide feedback for this. Then, once it is functional, take advantage of Google’s new mobile services and free online coupons.
- Online Video – YouTube was made the second largest search engine last year. With larger companies dropping out, more space is available for small to medium sized companies which could use the attention. So make a video and post it soon!
- Reputation Management Meets Real-Time Search – “When Google put real-time search updates into the SERPs they unleashed a potential online reputation problem of epic proportions. They essentially opened the floodgates to give angry customers immediate power in the search results. You no longer have a window to reach out to an angry tweeter to ask them to amend their update or tone down that Blog post. Google is pulling from tweets, from Blogs, from news, from articles and other Web content and throwing it immediately into your search results, often right above your own site. All of this means that you need to be even more vigilant about monitoring the conversation in an attempt to protect your brand. For a small business owner, your best line of defense is to build a listening station that will help keep you abreast of conversations as they happen.”
- Increased Awareness of Local – “If you haven’t tied up all your local listings and profiles, it is beyond time to do that. The search engines, especially Google, are looking at the consistency and completeness of your local listings in order to rank you for relevant queries. That’s a huge ranking factor that is 100 percent in your control. Take advantage of it!”
Written by: Samantha J Stephan