Tag Archives: SEO

Blogging in 2013…What you need to know? Blogging needs to focus more on relationship building then on link building

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In this past year blogging became very popular as an effective SEO strategy and it is sure to continue in 2013 as well. As blogging gets more and more relevant in the SEO world, it is getting important to understand the intricacies of the blogging as an SEO tool. Those companies who are into blogging to get the backlinks for their website must need to understand that currently and also in the coming years SEO is going to be more and more user eccentric.

Technical processes like keyword stuffing increase number of unnatural back links, etc. are not going to work to work anymore in the SEO process. Only one effective and full prove SEO tactic to ensure a long term output from SEO process is to get more and more user friendly. To get the backlinks from genuine and best websites, a blogger has to post on those websites something that a user will like to read.

Here, the importance of a blogger gets more important, because he needs to draft something not with the purpose of link building but with the objective of providing his reader something that is worth reading; something that complies with the promise made in the title, something that is informative and cater to the requirement of the reader. This is the only way of winning the confidence of readers and the desired traffic will automatically follow.

In short, the agenda of blogging in relation to SEO is to build relationship through quality writing rather than just putting some irrelevant words together for the sake of building of links. There once were the years when SEO development link building was easy.

Now as the internet gets over crowed with so much of content, not all the content can do effective link building. Filtration has become very important. That is why Google is introducing updated panda and penguin in order to make the filtration of the content strict so that only quality content gets the top ranking. It takes time to get a reader interested, and the only way to do so is to write in the interest of the reader and not for the business only. Relationship building is the keyword that can make a blogger more successful as by aiming at relationship building through his blogs, the blogger is likely to drive more acceptances towards his right-ups.

Make sure that your blogging strategy for your business is in tune with Google standards and that you stay relevant with your content and engage the reader accordingly. Responding to user questions and inquires is highly recommended as well. For any questions regarding blogging strategies feel free to contact our team here at WebitMD Inc. We are available via phone, email or live chat at www.webitmd.com

Is SEO Dying?

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It was bound to happen- some person writing about the death of SEO. There are a few reasons for this speculation, try searching for “is seo dead.”

Reasons why people think SEO is dying are as follows:

First, people do not really know what SEO is. Even among marketers, people continue to believe that SEO is the “process of tricking search engines to rank a site for search queries for which it isn’t one of the better matches. With this viewpoint, it’s easy to see why people would want to conclude that SEO is a dying medium. Google and Microsoft make billions of dollars in revenue from their search engines, and protecting that revenue stream is a critical activity for them.”

If people are not using SEO correctly, they will ruin the search engine system. This is why Google has invested so much in WebSpam. When consumers receive poor search results they become dissatisfied and turn to different search engines.

Second, other people believe that social media will soon replace SEO. “These people argue that inbound links are an elitist system of voting for Web sites (you have to own a Web site to vote), and that social media will provide a much broader array of signals, because anyone with an Internet connection can sign up for a social media service and start making their opinions known. Further, they argue, more people will rely on social media for opinions on things because people love to learn from the experience of others.”

Social media sites have not been adopted broadly across the population, making the data lumpy and inconsistent- and it is easily spammed. In creating an account, no real investment is needed; all you have to do is sign up and begin posting your opinions and thoughts.

Authority is another issue here. We can assume those with tens of thousands of followers on Twitter have some authority on a topic, but the most they can offer is their own opinions. “Someone with a Web site has made a significant investment in building that site, and here the stamp of authority is likewise relatively easy to measure. However, it’s much more meaningful to receive an authoritative link than an authoritative Tweet.”

So is SEO dying?

“Not a chance. Defined properly, but still somewhat narrowly, SEO is the practice of helping publishers bring new traffic and customers to their Web site, by building and promoting high quality Web sites using technology that the search engines can parse. That need isn’t going away anytime soon.”

Make the most out of available opportunities. For example, Microsoft’s Bing. SEO can and will evolve with the changing times. The advent of universal search resulted in some changes, and created new opportunities for SEOs. The rising prominence of local search did as well. Increasing personalization will create yet more opportunities.

“For the SEO professional, staying abreast of the changing market environment is part of the price of being in this business. While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen.”

Information provided by: searchenginewatch.com
Written by: Samantha J Stephan