The number of mobile applications is growing daily pretty soon we won’t even need computers! Marketers are quickly jumping on this trend in 2010- the world of applications will soon grow to an all-time high. Although the spending on social apps will stagnate this year, most marketers have already produced them. “Less than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android.” And among those marketers with apps in 09, Facebook was the leading platform.
Social apps were perceived as the top goal for achieving engagement, audience targeting, reach, sharing and branding potential. “The top one-third of advertisers and agencies using mobile apps planned to up their investments by 75% or more. Marketers who used apps reported a growing market, client demand and increased standardization in the app world as reasons to spend more in the coming months.”
Mobile applications by marketers and publishers are the next goal for distribution and discover ability.
15% of advertisers and agencies spent more than 60% of their budgets on promotion in 2009, but more than one-third spent less than 5%. Times are changing, and today consumers want easy access to their favorite sites quickly. Mobile apps are the newest trend for 2010 when it comes to reaching your target audience.
Information Provided by: eMarketer.com
Written by: Samantha J Stephan