Thinking about a Pay per Click Campaign for your business? Here are the top points you should know before getting started:
1. Budget – Managing a budget is important in case of Adwords. To handle the budget rightly, you should go into determining your overall budget for the monthly PPC advertising campaign. From the overall budget, determine the amount you can allot for Google AdWords and then divide the total amount over the span of one month. Likewise, you can realize the daily budget for your AdWords campaigns. It is important that you pay heed to the displaying frequency of your ads. You must choose the standard delivery method so that your ads get spaced throughout the course of the day, based on your daily budget. In terms of ad delivery method, it’s important to make the deliverance “the right place at the right time.” Besides, there is ad scheduling through which you can specify hours of the day when your ads will get displayed.
2. Network – You must choose the right search network for displaying your ads. No doubt, getting a place for the ads in the Google search will be most rewarding. Other search network like AOL, and Bing.com from Microsoft also provide great search platforms that generally run at a lower cost per click (CPC).
3. Keyword Bidding -How much to bid on a keyword or phrase in your campaign is a cruicial part to the initial setup. Google can help you choose, setting and managing the cost bids but manual bidding is advised for more experienced users. Maximum CPC is the default bid, but you can always select your own cost bid or let Google for it for you with the Budget Optimizer.
4. Ad Serving – There are the major options for how you would like your Ad served once launched. If your any ad campaign is under-performing, then first you got to check your adwords delivery method for major settings such as; time of day to display, geographical settings, languages targeted, budget per day, and Ad rotation as well. Google will allow you to optimize your ads and rotate them evenly to better determine which Ad is preforming better and then display that Ad more often.