Tag Archives: Los angeles social media marketing

8 Tips to Increase your Pinterest Presence

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Observing the increasing volume of businesses and brands that want to build strong online reputation through social media sites, Pinterest has launched business accounts to cater to the needs. If you have been avoiding Pinterest for social marketing so far, you must give it a serious thought as the site is evolving very swiftly and is employing more resources to let the businesses reap maximum benefits from it. It’s very necessary to tell here that according to statistics around half of the online consumers of the United States go by the recommendations from this social networking site for their purchase. Let’s check out some easy ways to boost the presence on Pinterest.

 

  • Build a Community- It’s an obvious thing to do, after all Pinterest is a social networking site. You can introduce new contests to encourage people to join the community. Sneak peek of your upcoming products may also make the people of your community feel special.

 

  • Collaborate- You shouldn’t work within your community only, but also with the Pinterest community by following, sharing and repinning their images. Like, an electrical store can have a community of electrical contractors. Such communities can exchange images and be benefited by it. Engaging with other networks not just help in expanding your network but also to enhance your online visibility and thus creating new customer base.

 

  • Create Specialized Boards- Don’t make it traditional by posting all images on a single board, i.e. the company’s board. Make specialized boards according to various themes, events and trends. The themes depend on the nature of the business. Like for a garment store, there may be separate boards for casuals, party wears, semi formals etc.

 

  • Drive Traffic through Various Sites- In order to drive traffic towards your Pinterest page; you need to equip your website, blog, Twitter Account, Facebook page, ads etc. with Pin it buttons. It will make it convenient for your followers and fans to repin your images.

 

  • Use Attractive and Eye Catching Images- Make sure that you use magnificent images. The images shouldn’t be pixilated and its size should be appropriate. Moreover, you should use images obtained from original sources, not from search engines.

 

  • Write Passionately- Usually, people take description for the images for granted but the descriptions hold utmost importance. It should be describing the image in a very attractive manner. You should write it as it’s a question of your survival. Good images with poor descriptions usually remain unpinned.

 

  • Post Good Videos- Some people think that posting videos on Pinterest is not a good idea but actually it rocks. But if you want to maintain and share a video library, you need to very selective. Your cover image and thumbnails should also be very fascinating. The titles and descriptions should be very catchy. And as obvious, avoid lengthy videos.

 

  • Measure Your Performance- just making a Pinterest page and updating it is not sufficient. You need to track its performance on a regular basis. But it’s not very easy to do; you need to hire a Pinterest analytics company for it. Google Analytics may also be of great help here.

 

5 Key Tips for Instagram Marketing for Businesses

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Instagram Marketing for Business? Yes! It’s not just about liking foodie pictures selfies!

Instagram continues to explode in popularity with now over 100 million active users. Instagram users deliver over 40 million photos per day, 8500 likes per second, and 1000 comments per second as well. The user engagement is extremely easy, usability of the app is simplistic, and users get lost in the seemingly endless news feed of photos. There is no Facebook clutter, no private message spam, and no advertising either (at least not yet…).

Third party developers have also joined the exciting trend of the app by engineering ground breaking analytics tools providing insightful data for social users and businesses alike seeking to monetize their growing Instagram networks.  Its relatively progressive API allows for easy integration and data mining from the app. Companies like Statigr.am have developed tools for growth monitoring, community insights, account history, and optimization tips.

Major brands such as Mercedes Benz and Coca-Cola have used Instagram to effectively drive mobile marketing campaigns to their user’s handsets. It’s a simple tool that when used correctly can be VERY powerful.

Just like other social networks that came before it, using Instagram as a part of your online marketing initiatives can help you showcase new products, before and after shots, photo contests based on hashtags and more. You can build a sense of a community in seconds and gain online exposure via sharing without much effort.

At WebitMD, we have put together our Top 5 Instagram secrets for marketing your business. Let’s get to them…

1. Building and Managing Contests

Building a contest is a sure way to build a solid follower foundation as a newbie to Instagram for business use. The key is to keep these followers engaged though in order to have a successful account.  The like of Justin Bieber does this well by offering giveaway to Bieber product and show tickets on his Instagram page. It keeps his following engaged and waiting to hear more. You may not be Justin Bieber but you can surely follow a contest model to build your own activity.

Use custom hashtags that is just for your company to allow people to also include that tag in their own postings. For example, if you are a fitness studio in Los Angeles giving away a FREE 1 Month membership use a hashtag like #1monthfreefitness when posting photos about the contest on your Instagram page. eConsultancy published a great post a few months back about some successful Instagram photo contests if you would like further examples/ideas.

2. Consistent Engagement via “Photo a Day or Week Calendar”

Not sure what we are talking about? Check out these photos…

photo-a-day

Create a challenge for the day or week where users should post a photo related to a specific topic only. Keep that topic in a hastag and keep the comments rolling. The user engagement will be extremely high!

 3. Hashtags!!!

Seems like a given right? Yes they are but don’t just flood each one of your photos with 10+ hashtags. Instead use hashtags in reverse methodologies to search for a particular topic that you are trying to promote yourself.

For example, if you are a yoga apparel company seeking to promote your new pants use hashtags like #yoga, #yogi, #yogalife, etc..

Top-hashtags.com will show you the most popular trending topics on Instagram that can help you get a good idea of what’s trending.

 4.  Cross Promotion

We have seen countless Instagram business accounts where they are not linked to your other social profiles. Link them!! Place your company LinkedIn profile or CEO’s Facebook account (if his/her pictures are kosher…) and drive users from one platform to the other. Do not place your personal email address on your Instagram profile but rather have people contact you via social networks.

 5. Be Personal BUT be Careful

Instagram is a platform of photos only. As the old saying goes, “a picture is worth a thousand words”, so be careful what you post and how personal you get. It’s great to relate to your followers on a personal level and it’s also great to humanize the individuals behind your brand but just be careful and post only what you don’t mind the world viewing. Be genuine and be sure to craft a strategy for your Instagram followers that is suitable for your audience and will build your relationship for the future.

 

This blog was written by Mattan Danino, Director of Business Development at WebitMD Inc.

WebitMD Inc. is an integrated Internet Marketing & Web/Mobile Development agency based in Los Angeles and Orange County. Their creative team for web and mobile development utilize the latest in technologies while our Internet Marketing teams are internationally recognized in SEO, PPC, and Conversion Optimization services delivered to our robust clientele. We take a systematic approach to marketing and drive all our strategies by proven internal methodologies. Our client’s feedback over the years in business has always been that we provide an enterprise level marketing solution with a boutique agency feel. We like to keep it that way!

 

 

Does your online marketing message work?

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What will prove most beneficial: Web 2.0 or traditional marketing? When it comes to new marketing strategies using the internet’s “search and converse tactics,” compared to traditional marketing, target segments are reached at higher rates at a lesser cost. However, the more tactics you use, the more your messaging determines your visibility and your profitability.

Messaging is everything you say, do, how your website, marketing materials and even your employees present themselves. To avoid any communication problems it is crucial to maintain the same face across all mediums. If you excel in one area of these messaging mediums, but lack in another, a major marketing problem arises.

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Traditional marketing can be a lot easier to maintain consistency when compared to online marketing. “Once you make your website more interactive, build search traffic, and begin to use social media, you’re suddenly engaged with multiple conversations, audiences and environments. Plus, other sources start picking up your messaging. Getting mentioned by bloggers, flagged by search engines, and having “fans” spread the word is a very good thing. But if you don’t have the right messages — and keep them consistent — it can be a very bad thing.”

Consistency does not necessarily mean repetition. Search engines and consumers do not like repetitive content. “If, for instance, your over-arching message is that you can save a customer money, don’t just repeat that phrase – amplify it with specific examples. Promote one example in a blog, promote another example in an online press release, and promote a third example in your traditional-marketing ad or mailing. All three examples support your overarching messaging. Plus, instead of one set of keywords, you’ve got three phrases that can bring your name up in searches. Make sure your website — your marketing hub — pays off on all three and you’ve got a great shot at converting consistent messaging about how you save customers money into new visibility.”

Along with consistency, keyword optimization also plays a big role. Keywords used in traditional marketing may not transfer over to online marketing. For example, a law office emphasized the words “litigation support” in their traditional marketing but received zero ROI for those words online. This is because prospective customers were searching for “lawyer, Richmond, VA,” instead of “litigation support” online. Once proper keywords are chosen it seems obvious to utilize them, right? Sometimes we are distracted by competition, and lose sight of the big picture- what people are looking for. It’s important to choose specific words that optimize the service/product being offered.

“Bottom line: Messaging matters — and it matters in a 2.0 world more than ever. So before you market, message. Be absolutely sure that the messages you’re about to pump out onto the Web (and which, according to Trendwatching.com, will stay visible forever) are (1) right for your brand, (2) right for the media you’re using, and (3) right for engaging your specific audience. With a little upfront work on messaging, you can create a rich mix of new and traditional tactics that can quickly increase – and sustain – your visibility.”

Information Provided By: Visibilitymagazine.com

Soical Media Marketing….Is your company doing it?

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SEO Search Engine Optimization is great….PPC works as well…Link Building is an immaculate strategy…but is your company also performing Social Media Optimization as part of your Internet Marketing Campaign.

The answer by most traditional marketing departments and newly entered online marketing departments is NO!

Social Media Marketing and Optimization helps businesses generate buzz and publicity via web-based social communities and online networks.

Blogs are a new popular method used by companies for users of the web to find you and read about your upcoming products/services. WebitMD specializes in installing and managing your blog for your company’s website and helping your ranking as a result of the blog implementation.

Videos are also an emergent avenue of Social Media Marketing becoming more prevalent. Having an online video about your company with relevant tags pointing back to your website will help tremendously. WebitMD can help your company create the needed videos and upload them to all major video website portals.

Contact WebitMD and speak with one of our Online Marketing Consultants about what we can do for your business.