A great way to improve your search engine optimization with Google and other major search engines is to build quality back links to your site. One strategy in obtaining more back links is to submit press releases to the World Wide Web through online PR distribution companies like PRWeb.
Companies like PRWeb, submit your press releases to industry leading editors, journalists, bloggers, and web publishers for syndication. If any of these writers repost your information they can end up being fed into some of today’s most popular social media networking sites that contain many members of your target audience. So, using timely press releases is an important aspect in your online marketing campaigns which can lead traffic to your site as well as creating those back links to your site that you need.
However, you can’t bribe or pay PRWeb to give you quality links to your site because that would not only diminish their reputation with many of its loyal readers but will also have many stiff penalties in the Google index. PRWeb offers these tips when submitting your press releases in order for you to gain quality back links with out having to pay for them.
Tips for Successful Press Releases:
1. Pay attention to the Details. Today’s great press releases are a synthesis between content, multimedia, and search engine optimized text. Make your press releases informative, interactive, and aesthetically pleasing to the readers eye.
2. Write for people, not for Search Engines. The most important thing about your press release is the person who is reading it. If you do not have a compelling headline, people won’t click through to read it. If your content is using words that people don’t understand they will stop reading it.
3. Don’t just write, Create! Add features to your press release that take advantage of what the internet can offer you. Add in text that blends with imagery, add audio fi appropriate, or even add a video to make things more interesting.
4. Optimize your release for the Web. Keep your press releases up to standard for SEO. Utilize text links, alt tags, title tags, and everything else search engines can read to help people find your content.
So when it comes down to it, don’t rely on paying for back links for your site because chances are you won’t find links for sale. You need to rely on quality links that come to your site through your content!
Blog Post Written by: Kent Seiders