Tag Archives: Internet Marketing

Does your online marketing message work?

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What will prove most beneficial: Web 2.0 or traditional marketing? When it comes to new marketing strategies using the internet’s “search and converse tactics,” compared to traditional marketing, target segments are reached at higher rates at a lesser cost. However, the more tactics you use, the more your messaging determines your visibility and your profitability.

Messaging is everything you say, do, how your website, marketing materials and even your employees present themselves. To avoid any communication problems it is crucial to maintain the same face across all mediums. If you excel in one area of these messaging mediums, but lack in another, a major marketing problem arises.

Los Angeles Internet Marketing

Traditional marketing can be a lot easier to maintain consistency when compared to online marketing. “Once you make your website more interactive, build search traffic, and begin to use social media, you’re suddenly engaged with multiple conversations, audiences and environments. Plus, other sources start picking up your messaging. Getting mentioned by bloggers, flagged by search engines, and having “fans” spread the word is a very good thing. But if you don’t have the right messages — and keep them consistent — it can be a very bad thing.”

Consistency does not necessarily mean repetition. Search engines and consumers do not like repetitive content. “If, for instance, your over-arching message is that you can save a customer money, don’t just repeat that phrase – amplify it with specific examples. Promote one example in a blog, promote another example in an online press release, and promote a third example in your traditional-marketing ad or mailing. All three examples support your overarching messaging. Plus, instead of one set of keywords, you’ve got three phrases that can bring your name up in searches. Make sure your website — your marketing hub — pays off on all three and you’ve got a great shot at converting consistent messaging about how you save customers money into new visibility.”

Along with consistency, keyword optimization also plays a big role. Keywords used in traditional marketing may not transfer over to online marketing. For example, a law office emphasized the words “litigation support” in their traditional marketing but received zero ROI for those words online. This is because prospective customers were searching for “lawyer, Richmond, VA,” instead of “litigation support” online. Once proper keywords are chosen it seems obvious to utilize them, right? Sometimes we are distracted by competition, and lose sight of the big picture- what people are looking for. It’s important to choose specific words that optimize the service/product being offered.

“Bottom line: Messaging matters — and it matters in a 2.0 world more than ever. So before you market, message. Be absolutely sure that the messages you’re about to pump out onto the Web (and which, according to Trendwatching.com, will stay visible forever) are (1) right for your brand, (2) right for the media you’re using, and (3) right for engaging your specific audience. With a little upfront work on messaging, you can create a rich mix of new and traditional tactics that can quickly increase – and sustain – your visibility.”

Information Provided By: Visibilitymagazine.com

SEO turns into a long tail game. Are you keeping up with the changing trend?

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A lot has been spoken and written about the changing scenario of SEO. Experts, through blogs and other interactive forums, are suggesting the best ways of doing SEO in order to get maximum traffic to a website. So, let’s have an insight on the overall all conclusion proposed by different experts. If you are one among the many, who are in the habit of eagerly tracking your keywords to see the increased ranking of your website, then there is something that you must learn about. Those days are gone when tracking the ranking on the basis of keywords used to be effective enough. Now, the modern day SEO has changed in a long tail game, and if you are really willing to get the maximum traffic to your website then you must also focus on long tail SEO.

Long Tail SEO Strategy

Now, if you have any query regarding what is long tail SEO is all about then you can understand this as a strategy where low volume but high converting keywords are fused together to bring the major impact. For example, if you are an appliance repair service provider in California, then your prime keyword will be appliance repair in California. This is a high volume keyword and getting high rank with this keyword is costly and competitive as well, and at the same time the keyword is not converting. But if you use keyword like Mixer Grinder Appliance Repair California, then its’ a low volume word but high in converting; moreover getting rankings with this keyword won’t be that competitive and less costly at the same time. Hence, this is basically what Long tail in SEO is, and one who is dealing with SEO must need to understand the changing track of SEO towards long tail keyword.

Long Tail Keywords Strategy

Now, what’s the most apt way of using Long tail in SEO? Well reputed SEO experts are suggesting that you can use long tail SEO in the paragraph underlining your Info-graphics. Info-graphics are effective in kicking off the long tail SEO. But in relation to Info-graphics there are certain points t that one must keep in mind.

You must make the topic of your Info-graphic very unique in order to make it original and successful. Next, you must be very choosy in selecting the topic and must ensure that the topic benefit the readers. For instance if your info-graphics speak something like “how color affects purchase; it will more likely to attract your readers than the info-graphic that speaks about “which US brands spend the most on advertising”. You can make your info-graphic more interesting by using stats. Although you shouldn’t over crowd with use of stats but at least 5 to 7 main points will serve the purpose. Last but not the least you must get your infographs designed by good designer, who can provide you a unique look that will stand out.

Rest, content continues to be the best way to boost long tail SEO. The content has to be reader friendly and detailed. Next, you must utilize the social web as the prime platform to promote your content.

Are you all set To Start New Adwords Account?

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Thinking about a Pay per Click Campaign for your business? Here are the top points you should know before getting started:

1. Budget – Managing a budget is important in case of Adwords. To handle the budget rightly, you should go into determining your overall budget for the monthly PPC advertising campaign. From the overall budget, determine the amount you can allot for Google AdWords and then divide the total amount over the span of one month. Likewise, you can realize the daily budget for your AdWords campaigns. It is important that you pay heed to the displaying frequency of your ads. You must choose the standard delivery method so that your ads get spaced throughout the course of the day, based on your daily budget. In terms of ad delivery method, it’s important to make the deliverance “the right place at the right time.” Besides, there is ad scheduling through which you can specify hours of the day when your ads will get displayed.

2. Network – You must choose the right search network for displaying your ads. No doubt, getting a place for the ads in the Google search will be most rewarding. Other search network like AOL, and Bing.com from Microsoft also provide great search platforms that generally run at a lower cost per click (CPC).

3. Keyword Bidding -How much to bid on a keyword or phrase in your campaign is a cruicial part to the initial setup. Google can help you choose, setting and managing the cost bids but manual bidding is advised for more experienced users. Maximum CPC is the default bid, but you can always select your own cost bid or let Google for it for you with the Budget Optimizer.

4. Ad Serving – There are the major options for how you would like your Ad served once launched. If your any ad campaign is under-performing, then first you got to check your adwords delivery method for major settings such as; time of day to display, geographical settings, languages targeted, budget per day, and Ad rotation as well. Google will allow you to optimize your ads and rotate them evenly to better determine which Ad is preforming better and then display that Ad more often.

New WebitMD.com v3.0 Site is Live!

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We are excited to announce the launch yesterday of our latest 3.0 version of the WebitMD.com website.

Our agency has grown tremendously in the last 2 years and needed to revamp the site to depict that. We have big plans for 2011 including the launch of our Mobile SEO service in Q2.

Our new site includes our latest service offerings and NEW packages available for SEO, PPC, and Web Design projects. Follow our blog at www.WebitMD.com/Blog for all the latest industry news and company updates. You can also follow us on FB and Twitter with the links on the new site.

I hope you like the new site and any feedback is appreciated. Have a great week!

Contact Information:

WebitMD Sales
Sales@webitmd.com
Tel – (800) 601-2990

Small Business Increase Internet Marketing Budgets

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Increasingly additional business owners, large and small alike, are acquiring more knowledge on the world of online advertising along with the importance of web presence.

According to a new study by an online advertising company, WebVisible Inc., small businesses have spent 91% more on search marketing in this year’s third quarter than they did in the same period last year.

WebVisible’s report, “2009 Q3 State of Small Business Online Advertising,” tracked a sample of their business clients falling in the small – and midsize range. “It found the average search spending by small businesses in the third quarter was $1,658. At the higher end, 15% of small businesses spent between $2,000 and $2,999 in the third quarter on search marketing.”

The study also published the search engines that small businesses are utilizing. Google came in at 60.4%, which is about 15% less than typical spending statistics for the market overall. Yahoo picked up some of that slack, coming in at 26.2%. The remainder goes to Bing with 10.5%.

Internet Marketing’s importance in today’s society has become vital. WebitMD recognizes the need for businesses to utilize the internet as a tool for advertising and hopes to encourage all business owners to seize this opportunity.

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Written by: Samantha J. Stephan

Ten Tips to a Successful Landing Page

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Essentially the goal of a landing page is for visitors to take action, such as filling out a lead form or making a purchase. Often times a landing page will be your company’s first impression to your online audience and you only have a few seconds to make it a lasting one. If done correctly, customers will get the information they need to make their purchasing decisions. Below is a short and easy checklist to ensure your landing page functioning properly:

1. Are there any obstacles to scanning the page?
2. How hard is it to leave the page or get sidetracked?
3. Does the page have a fold?
4. Are you gathering unnecessary data?
5. Is there enough white space on the page?
6. Are there testimonials on the page? Is there a link to Privacy Policy?
7. Is it obvious which button to click on?
8. Does it take too long for the page to load?
9. Do the images on your page compliment your messages?
10. Are your landing pages available for indexing by search engines?

Written By: Sam Kim
Information Provided By: www.visibilitymagazine.com

The Future of SEO

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Mobile devices are the future of SEO

As research proves that everyday more people are obtaining cellular devices, the cyber population realizes they need to target those individuals immediately. Thus, SEO is going mobile. Remember when the only way to observe websites was from a computer?

Today, marketers are looking for bigger and better ways to specifically target their client’s segmented audiences and mobile SEO seems to be the answer. Consumers want websites to appear on their mobile devices as they view them on their computer screens- unscrambled and organized. Mobile SEO professionals need to make sure the website is clear and easy to see in order for the marketing to be effective.

The near future holds a plethora of options for mobile SEO and research marketers. Mobile SEO will become the norm for consumers to be exposed to new product and service marketing campaigns. Mobile marketing rules and regulations are far from being solidified at this point in time, but with more companies pursuing this new marketing scheme, the closer it will be. In addition, when many companies participate in this option, mobile SEO will become more ordinary to consumers.

The security of mobile SEO is a risk today. Rules and regulations must be known in order to create healthy competition among companies.

Information provided by: Visibility Magazine
Written by: Samantha J. Stephan