A lot has been spoken and written about the changing scenario of SEO. Experts, through blogs and other interactive forums, are suggesting the best ways of doing SEO in order to get maximum traffic to a website. So, let’s have an insight on the overall all conclusion proposed by different experts. If you are one among the many, who are in the habit of eagerly tracking your keywords to see the increased ranking of your website, then there is something that you must learn about. Those days are gone when tracking the ranking on the basis of keywords used to be effective enough. Now, the modern day SEO has changed in a long tail game, and if you are really willing to get the maximum traffic to your website then you must also focus on long tail SEO.
Now, if you have any query regarding what is long tail SEO is all about then you can understand this as a strategy where low volume but high converting keywords are fused together to bring the major impact. For example, if you are an appliance repair service provider in California, then your prime keyword will be appliance repair in California. This is a high volume keyword and getting high rank with this keyword is costly and competitive as well, and at the same time the keyword is not converting. But if you use keyword like Mixer Grinder Appliance Repair California, then its’ a low volume word but high in converting; moreover getting rankings with this keyword won't be that competitive and less costly at the same time. Hence, this is basically what Long tail in SEO is, and one who is dealing with SEO must need to understand the changing track of SEO towards long tail keyword.
Now, what's the most apt way of using Long tail in SEO? Well reputed SEO experts are suggesting that you can use long tail SEO in the paragraph underlining your Info-graphics. Info-graphics are effective in kicking off the long tail SEO. But in relation to Info-graphics there are certain points t that one must keep in mind.
You must make the topic of your Info-graphic very unique in order to make it original and successful. Next, you must be very choosy in selecting the topic and must ensure that the topic benefit the readers. For instance if your info-graphics speak something like “how color affects purchase; it will more likely to attract your readers than the info-graphic that speaks about “which US brands spend the most on advertising”. You can make your info-graphic more interesting by using stats. Although you shouldn’t over crowd with use of stats but at least 5 to 7 main points will serve the purpose. Last but not the least you must get your infographs designed by good designer, who can provide you a unique look that will stand out.
Rest, content continues to be the best way to boost long tail SEO. The content has to be reader friendly and detailed. Next, you must utilize the social web as the prime platform to promote your content.