Tag Archives: 2010 trends

Mobile App Usage on the Rise in 2010

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The number of mobile applications is growing daily pretty soon we won’t even need computers! Marketers are quickly jumping on this trend in 2010- the world of applications will soon grow to an all-time high. Although the spending on social apps will stagnate this year, most marketers have already produced them. “Less than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android.” And among those marketers with apps in 09, Facebook was the leading platform.

Social apps were perceived as the top goal for achieving engagement, audience targeting, reach, sharing and branding potential. “The top one-third of advertisers and agencies using mobile apps planned to up their investments by 75% or more. Marketers who used apps reported a growing market, client demand and increased standardization in the app world as reasons to spend more in the coming months.”

Mobile applications by marketers and publishers are the next goal for distribution and discover ability.

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15% of advertisers and agencies spent more than 60% of their budgets on promotion in 2009, but more than one-third spent less than 5%. Times are changing, and today consumers want easy access to their favorite sites quickly. Mobile apps are the newest trend for 2010 when it comes to reaching your target audience.

Information Provided by: eMarketer.com
Written by: Samantha J Stephan

Top SEO Trends for 2010

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Out with the old and in with the new! A new year has begun and keeping up with SEO trends should be at the top of your to-do list. So for 2010 here is a list of trends to keep an eye out for:

  • Site Speed – Site speed may be used as a new ranking factor in 2010. Make sure your pages load quickly by decreasing load time. “The order of things on your page will affect its load time, so make sure you’re using proper HTML, and cleaning up your CSS and JavaScript so that users aren’t left waiting when they try to access your site.”
  • Mobile – Research done by Neilson shows that there are now 56.9 million people looking for information on mobile web sites, which is up 34% from last year. First you should find out how your site performs on small devices. There are paid services which provide feedback for this. Then, once it is functional, take advantage of Google’s new mobile services and free online coupons.
  • Online Video – YouTube was made the second largest search engine last year. With larger companies dropping out, more space is available for small to medium sized companies which could use the attention. So make a video and post it soon!
  • Reputation Management Meets Real-Time Search – “When Google put real-time search updates into the SERPs they unleashed a potential online reputation problem of epic proportions. They essentially opened the floodgates to give angry customers immediate power in the search results. You no longer have a window to reach out to an angry tweeter to ask them to amend their update or tone down that Blog post. Google is pulling from tweets, from Blogs, from news, from articles and other Web content and throwing it immediately into your search results, often right above your own site. All of this means that you need to be even more vigilant about monitoring the conversation in an attempt to protect your brand. For a small business owner, your best line of defense is to build a listening station that will help keep you abreast of conversations as they happen.”
  • Increased Awareness of Local – “If you haven’t tied up all your local listings and profiles, it is beyond time to do that. The search engines, especially Google, are looking at the consistency and completeness of your local listings in order to rank you for relevant queries. That’s a huge ranking factor that is 100 percent in your control. Take advantage of it!”

Information Provided by: Smallbiztrends.com

Written by: Samantha J Stephan