Increasingly additional business owners, large and small alike, are acquiring more knowledge on the world of online advertising along with the importance of web presence.
According to a new study by an online advertising company, WebVisible Inc., small businesses have spent 91% more on search marketing in this year’s third quarter than they did in the same period last year.
WebVisible’s report, “2009 Q3 State of Small Business Online Advertising,” tracked a sample of their business clients falling in the small – and midsize range. “It found the average search spending by small businesses in the third quarter was $1,658. At the higher end, 15% of small businesses spent between $2,000 and $2,999 in the third quarter on search marketing.”
The study also published the search engines that small businesses are utilizing. Google came in at 60.4%, which is about 15% less than typical spending statistics for the market overall. Yahoo picked up some of that slack, coming in at 26.2%. The remainder goes to Bing with 10.5%.
Internet Marketing’s importance in today’s society has become vital. WebitMD recognizes the need for businesses to utilize the internet as a tool for advertising and hopes to encourage all business owners to seize this opportunity.
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Written by: Samantha J. Stephan