Category Archives: SEO

How much should you pay for SEO Services?

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SEO cost

SEO?!?!?!! Seems like every website owner at one points hears about the need for it but, if you are a business owner and not in the Internet Marketing space, how would you lnow how much to pay for an SEO companies services?

There are many SEO payment models. Some are from Individuals and others from organizations. We will help you decide on the best model for your business and how to pay.

Lets get started…

Monthly Retainers- In monthly retainer model, the client has to pay a fixed amount every month for stipulated range of services. It’s the most common form of payment model due to its high ROI. The amount to be paid in this model depends on the size of the business and the array of SEO services selected. It may cost from $75 to $5000.

Contract Services at Fixed Price- This service is taken by companies to test the results of SEO efforts of the SEO agency. Usually all those who opt for monthly retainers go for this model first and try to figure out where does the agency stands in terms of efficiency. Usually, SEO service providers post all the services offered by them on their own sites along with price codes. These services generally include SEO copy writing (ranging from $0.15 to $0.50 per word), social media site setup (ranging from $500 to $3,000), link profile audit (ranging from $500 to $7,500) and site content audit (ranging from $500 to $7,500).

Project Based Pricing- This model is very much similar to the contract services model. As obvious by the name, in this payment model, custom projects are created specifically for each client individually. In this model, the prices of the services depend significantly on the projects. Due to variations in the projects, a huge difference in the SEO costs may be seen. It may range from $1,000 to $30,000.

Hourly Consulting- As suggested by the name, in this model one has to pay the agency as per the number of hours worked. It features hourly fee for SEO services and information. The best thing is that you don’t have to contact an SEO company for it; this service is paid by individual SEO professionals as well. Its price ranges from $100 to $300.

SEO Mistakes to Avoid

Some Common SEO Mistakes That Must be Avoided

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We break down the 5 most common SEO Mistakes that you must avoid and also share a video from Matt Cutts from Google about SEO for your website. 

Sometimes people wonder that even after running an enthusiastic SEO campaign, why aren’t they getting desired results. If they examine it carefully, you will come to know that they are committing some mistakes which are reducing the efficiency of their campaign. Let’s have a look at those common mistakes.

Making Your Site Inaccessible By Crawlers - The biggest mistake made while conducting an SEO operation will be to make your site which cannot be accessed by Google crawlers. Some people don’t even have proper domains. Google takes help of web crawlers to index web pages. Your top notch quality content is of no use if the crawlers are not able to find, index and rank your pages. In order to avoid this situation, you must surf your site regularly to make sure that your regular links are taking you to the relevant pages. It’s very imperative for your site to be accessible to the Crawlers.

Use Of Negative Keywords- Your pages must have those keywords which are searched by the internet users. In the absence of such words, the site won’t be visible to the users. For example, if your page is about garage door repairs, you can’t just put “garage door repairs” as keywords, you must think about other keywords like “fixing garage doors” or “garage door problems”.

Doing Excessive Link Building- Though reasonable link building is really helpful but focusing too much on it can be a harmful. Those who concentrate extremely on link building only lose their focus from the content and marketing of the site. Along with the link building, you must also concentrate on those things which make users to visit your site.

Using Poor Titles or Descriptions- You must make sure that all the titles and descriptions should be appropriate according to the content of the pages. A wrong or mismatching title can make people go through irrelevant content unnecessarily which can be very harmful to your online reputation. Moreover, the description should be attractive so that the users feel like opening the links. Besides, it should  provide a right idea that what is the page all about.

Not Using Webmaster Resources- A lot of resources are there which can enhance the visibility of your sites. Google doesn’t just provide Webmaster tools but some other valuable resources like articles, blogs, forums, videos etc. These resources must be utilized to enhance the results of SEO operations.

Remove the above stated mistakes from your SEO operations and witness a drastic enhancement of the results thereof. These mistakes can be easily identified and rectified.

Creating right tiltle & Description, Making Your Site Inaccessible By Crawlers,use of right Keywords , and making use of the free web sources are just five basic ways you can improve your SEO and user experience, according to Cutts.

Here’s the full video:

Marketing Strategy

Do you know how to increase the conversion rate on your website?

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All the people who run online businesses want to make their conversion rate as high as they can. But when there are so many competitors in all the industries, it’s not that easy. You need to keep lots of things in mind while making efforts for raising your conversion rate. Let’s see-

Look of Your Site- The appearance of a business website should always be official. It’s a business site and should look like one. If you provide contact details like email id, phone number, address etc. on the site; people will find your site reliable and start to visit it frequently. It definitely will increase your conversion rate.

Provide Information- Don’t use your site just as a sales point or a promotional platform. It’s not always that visitors visit the site for shopping only. Sometimes they visit it to get some important piece of information. And even if they visit it for shopping, maybe they want to get some details before starting with the purchase. You must keep a section for FAQs on your site.

Avoid Selling Too Many Products or Service of Similar Types- Too many similar products confuse customers. It makes it hard for the customers to decide that which one should they buy and which one should they leave. Make your pages as simple as they can. Sometimes when users don’t come to decide what they want to buy, they just quit the shopping.

Performance of the Site- There are many a things that make your site perfect for users. It should be having good speed. Users don’t want to wait for long to get the online purchase complete. Also ensure that all the links are working perfectly. Making the site user friendly can make it favorite of the users which definitely will help you in fast conversion.

Google is not going to allow phone numbers in AdWords Ad Text

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Google has announced that starting April 2013 it will not allow any ads with phone numbers in the text. This recent policy update has instigated a debate among advertisers. However, Google is ruling the advertisement world, so everybody will have to abide by the new rule. If you want a phone number to be included in your AdWords ad, you’ll be required to make use of the call extension feature.

Through the policy update, Google said that it will not allow phone numbers in the ad text of new ads. And for those who still want to include their phone number in the ads, they will have to exercise the option of call extension service. It made this information public much earlier than the execution of the new policies so that advertisers may make required changes conveniently.

plumbing-adwords-call-extensions

It also assures the advertisers that no new charge is being imposed on them. With this call extension feature, the advertisers will find it easy to measure conversations. They can find details related to phone impressions, phone-through rates, phone calls and average charges of the phone calls in the Campaign and Ad Group Tabs.

Let’s understand how does call extension work. When an advertiser opts for this feature, Google will assign a unique Google forwarding number which will also be displayed with his ads. When somebody will make a call to that number, the call will be forwarded to the phone number of the advertiser. Google believes the new system will definitely benefit the advertisers in increasing their sales.

For more information on Google AdWords and if its right for your business get in touch with our marketing team at (800) 601-2990 or check out PPC page on the site at http://www.webitmd.com/pay-per-click-management

Los Angeles Internet Marketing - Google PPC Marketing

Google tries to make AdWords less complicated for beginners. What do you think?

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Google AdWords is not hard at all but just a bit time consuming. A number of people around the world are reaping its benefits without even having much of knowledge or skills. All you need to do is to select a couple of keywords and accept the default settings. But you shouldn’t expect to make money out of it as the veteran competitors will be there to do that. Google is constantly thinking of new ways to change it. If you want to achieve success in your PPC campaign, you need to familiarize with their thinking.

The AdWords has grown tremendously in the last decade. In its initial years, it was possible to be an AdWords expert by spending a few hours a day on your campaigns. Today, AdWords features have expanded and is very difficult to be managed by a single person with all the AdWords skills needed. But the problem is that people want to be familiar with the whole machine instead of relevant moving parts. Advertisers should try to master the market rather than paying a great deal of money on mastering AdWords.

This thing creates two problems. The first problem is that it takes away the resources which could have been used in increasing the sales through proper techniques. The second problem is that AdWords is not a thing which can be mastered by a person alone.

For several years, Google is trying to create a strong alternative for AdWords but nothing from Starter Campaigns to AdWords Express has succeeded so far. Some of them were very difficult to understand and operate while others were not capable to deliver as successful results as AdWords.

Google is leaving no stone upturned to make it simpler for even new advertisers to be benefited from it. It’s not going to stop before it ensures that the system hasn’t remained complicated for the beginners any longer.

Have any questions regarding Google AdWords for you business?

Get in touch with the WebitMD PPC team to discuss if Google AdWords search marketing is right for your business.

See how easily you can maintain Natural Backlinks to your Website

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Organic, inorganic, quality and quantity are few terms which are frequently used when we talk about SEO. These words have become more important after the Goggles Penguin update. It can become very confusing for SEO professionals to decide which strategies and methodologies they should follow. The decision between organic back links or inorganic, whether to concentrate on quality or quantity or simply “what does Google want?” is the constant struggle we see amongst SEO professionals. Our opinion here at WebitMD is that all the above should be considered in your SEO strategy expect for creating inorganic back links.

Organic vase in organic back links

Do you pass the RAID test? If not, check your work!

  • Relevance: you should consider if the link is coming from a reliable source
  • Authority and Influence: is the source of the link written by a professional or not
  • Diversity: is the backlink creating a diversified footprint for my online presence.

The inorganic back link will not pass this test and will be a waste of efforts, thus should be avoided. Inorganic backlinks will create unnecessary expectations with your clients as the count of links will grow, but seldom will affect the organic search results.

You see if you think that creating a lot of back links can rank you higher, it is true to some extent, but if you add some quality back links then I say that you will reap exponentially more benefits. Creating organic links are essential, but you should also emphasis on buying high quality links from renowned websites.

The links should be relevant and most of all should direct the user to the relevant pages of your website. Other things to boost your ranking are

  • When creating new content for creating links, mention the names of the industry leaders, well known personality etc.

  • Write on blogs, forums and post them in at least 2 to 5 websites to create links

  • It is always good to say good things about a software that you recently used and found it every useful. This can help you get hooked to their site and create a good link back to your website

  • Activate your Twitter account and create a page on Facebook to create relations with your clients and fans on your twitter page. This may not help you with direct conversion but this will help you analyze what can be done to enhance your online presence

Have any other questions? Tell us in the comments below or shoot us an email via the WebitMD.com site.

Start-up Success

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Perhaps the most ambitious campaign of start-ups, Y Combinator is a hybrid venture capital fund and business school that invests in, advises, and literally, feeds 40 or so early-stage businesses a year. Paul Graham, it’s fearless and optimistic leader, supplements his nominally sized investments of under $25,000 with lots of smart advice, technical help, and sense of community. The model has produced 145 companies to date, a few sizable acquisitions, and copycat funds in cities across the country and around the world.

For all the pain of nurturing a start-up, Graham believes that founding a company is the most efficient way to create wealth — for investors, for founders, for society at large. “There’s this classic pattern that has happened over and over again throughout history in which something is made one at a time, very expensively and unreliably by hand, and then someone comes along and figures out how to make large numbers of them cheaply and reliably,” Graham says. “We’re pulling this kind of transformation with venture funding. We’re mass-producing the start-up.”

Graham is something of a folk hero to a generation of ambitious techies, who debate his essays, read his books, and pitch him start-ups by the hundreds. His philosophies are simple: founders should live as cheaply as possible so that they can first become cash-flow positive. Wealth will follow.

Indeed, there’s something exhilarating about Graham’s optimism, especially at a time when so many once-great companies are sitting on the verge of bankruptcy. Graham believes, deeply, that start-ups are the answer to the world’s problems; that they are easy to make if you are determined enough and cheap enough; and that it’s getting a lot easier to start one.

North American Search Market Heats Up!!

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Search engine marketing spending is expected to be up 14% to $16.6 billion in North America in 2010. While growth in this marketing channel, which includes paid search, search engine optimization, and other search engine marketing technologies, slowed in 2008 and 2009, it still proved to relatively recession-resistant. As we progress into 2010, the Search Engine Marketing Professional Organization (SEMPO) projects steady growth to return.

In a recent survey, SEMPO found that a majority of marketers planned to shift marketing budgets away from other channels such as direct mail and spend more on paid search and search optimization. Marketers see search optimization as a valuable means for increasing Website traffic and generating leads. In turn, site traffic metrics could measure the success of campaigns, such as conversation rate.

Respondents, however, are concerned about measuring return on investment, effectively optimizing their sites, and choosing the best keywords. Further, markets were also daunted with the challenge of integrating paid search and search optimization with other online and offline marketing strategies.

iPad as Versatile Content Device

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The new iPad brings with it exciting opportunities for advertisers and publishers to present their content on a larger and more vibrant iPhone-esqe display.

According to comScore, a digital marketing analysis firm, consumers are intending to purchase the iPad over all other e-readers, such as Amazon’s Kindle or Sony’s Reader. This is most likely due to the fact that iPads can do much more than simply display black-and-white text. comScore’s surveyed respondents intend to use the iPad for Web browsing, music, and e-mail over reading books and newspapers.

While many respondents stated that they would probably not purchase apps for the iPad, a majority intended to purchase specially formatted content for it. Current iPhone and iPod touch users were over two times more likely to purchase newspaper and magazine content for the iPad than those without an iPhone or iPod.

“The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president, in a statement. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content.

Holistic SEO: An Integrated Approach

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As Internet Marketers, we pay attention to every opportunity to capitalize on the changes made in the online industry to gain a competitive advantage over our competitors. SEO is undoubtedly always changing as innovations affect how content is discovered, indexed, and sorted in search results. In 2007, major search engines like Google, Bing, and Yahoo have made some of the most significant changes ever by including images, maps, books, video, and news for certain search results.

Every marketer is forced to develop digital asset optimization strategies, while not forgetting about the basic search engine optimization components, for their clients through an integrated approach. Every approach must now include structured data in the form of microformats and rich snippets, as well as feeds and sitemaps, that all play an increasingly important role in uploading content for the Google index. Google says its mission is to “organize the world’s information and make it universally accessible and useful”.

Because of this, it is now becoming absolutely essential that companies develop a plethora of digital assets that must include not only links and sitemaps, but a variety of real-time feeds from social media sites, videos, pictures, and blog posts. By developing these assets, marketers can deploy a better more holistic SEO strategy, which realizes the benefit of inclusion and visibility where customers are looking.

Many search marketers already optimize holistically under the premise of, “What can be searched on can be optimized.” Until recently, most companies avoided entering the content marketing business. SEO consultants have typically been left to deal with whatever content they could to optimize and promote for link building.
In essence, the weight given to content optimization versus digital asset optimization should clearly match the opportunities presented by an ever-changing search results page.

As long as there are search engines, there will be some kind of optimization for improving search engine visibility for your clients! What companies need to consider are all the digital assets they have to work with to give both search engines and customers the information they’re looking for in the formats they’ll respond to. Stay competitive and offer what assets you have against your competitors!

Information Provided By: Lee Odden, ClickZ
Blog Post Written By: Kent Seiders