Category Archives: Mobile Marketing

How to Market your Mobile App. iOS and Android Apps!

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Not all online marketing professionals are well versed with mobile apps. Development of these apps is a different thing than website development. It needs deep understanding of various devices, platforms and tracking. Once you have developed an app, the next task lies in gaining presence for the app in the marketplace and getting downloads of it.

There are two ways which can be employed by users to search for your app, i.e. app stores or search engines. Luckily, there are no different methods for SEO optimization of mobile apps than websites. SEO operations for sites mainly comprise content optimization, building links and social media interaction. All these tactics can be employed for SEO of mobile apps also. Let’s see various SEO techniques-

App Store

Local Market- Users are more comfortable with the apps which are in their local language. Online marketers have understood its importance. Big app giants like Apple have recognized its prospects and are concentrating on developing local apps. This process is known as localization.

Mobileapps

App Store- While submitting an app to the app store, you need to make the descriptive content as impressive as you can. The URL of the web page on which the app is hosted, should be having name of the app. The app should be submitted in the right category. Moreover, the keywords used for SEO optimization should be selected very carefully.

Mobile App Website Page- There should be a page on your business website for the app. The best thing will be to create a link between the website and the app stores. It makes the app look authentic to the users. And as they say, “Content is king”. Keep on updating the site with informative and useful content is the main part of any SEO campaign.

As stated in the beginning, SEO efforts for apps are almost similar to the websites. So if you want to boost your campaign, you can have good help from above suggestions.

Google AdWords changing the rules again regarding Mobile

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Mobile usage has grown tremendously with applications and mobile search as well. Google has also brought changes to the search world also with changes in its algorithm that is tailored for mobile search results. Google announced changes in its paid search platform, Google Ad Words, that would be focused on ads displaying on mobile devices.

This has created mixed responses and Google will do this upgrade automatically and would optimize for your mobile campaign by itself if you belong to the category who never bothered about this earlier and who don’t want to bother about it even now. But now it won’t be possible to create a mobile only campaignun like before, but marketers can still create a desktop only campaign if required.

PPC advertisers who did not bring out any benefit from these features before would now be able to use it and gain from it. But others like agencies etc. have shown a sign of frustration towards this action from Google.

At present the campaignsin Adwords supports the adjustment of bid according to the time of the day where a marketer can bid down with their office or store is closed, and Google has decided to go further with this feature and allow marketers to opt for both location and the device as per their preferences.

To treat desktop and mobile at same level Google have increased Cost per click (CPC) which is supposed to result as beneficial for Google but not for the mobile advertisers who have been enjoying the low Cost per click until now. The good news is that Google will not charge for mobile reporting anymore though as it used to do before.

This upgrade is required and Google will force it on marketers during around mid year and will do adjustments for already existing Desktop only and Mobile only campaigns and has asked to merge Mobile and Desktop campaigns to those who have been running hem separately on their own.

PPC marketers need to keep an eye out on the campaign objectives and on their desktop vs. mobile settings as Google begins their shift. Keep an eye out on the WebitMD blog for more updates.

Mobile Website Design & Mobile SEO – It’s a must!

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It is evident clearly with the naked eyes that the rise in mobile technology has certainly changed the environment in the information technology sector and social media. The growth in the number of searches made and websites surfed on cell phones and tablets are so high that have phrased the year 2013 as the “year of mobile” and this is because it has been found that on an average an individual spends their one third of their time online via a mobile device only.

This growth has forced the digital media sector to morph their strategies and get more focused on their Mobile technology. The increase in the ratio of Mobile and tablet use in global traffic on the internet has made the SEO service providers and other associated fields to deal with desktops and Mobile phone at the same level.

It has been found that these days people access their social media account more often over a Tablet computer or Mobile phone than on a desktop, hence they demand their search results to be more appropriate and focused on the keywords they enter in the search engine. The relevance of the information delivered on their mobile screen has increased and due to this many digital media giants have brought changes to their approach foreseeing the continuedrisein mobile technologies for years to come.

Nowadaysthe changes in the digital media and approach of people towards it have generated a new ranking pattern that is mobile and tablet based. SEO sector is itself getting mobile and this led to the development of mobile apps which makes data access convenient and easy. The rise in Mobile and Tablet use has certainly influenced the SEO strategies us agencies take on as well. Looking forward us here at WebitMD have tailored our SEO mobile strategies to be in-line with the growth in search via mobile devices.

Make sure your business not only has a mobile friendly version of their website but also a mobile SEO strategy!

Location-specific Mobile Advertising on the Rise

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WebitMD offers solutions for small businesses to market on Andriod, iPhone, and Blackberry Platforms. Contact Us toady for more information!!

A recent study by JiWire, a Wi-Fi provider and mobile ad server, found that most users of its public Wi-Fi services spent more than 30 minutes a day using smartphone apps. 63% of users frequently use apps that require them to give their location to serve specific content. A little more than half were willing to give their location just to receive more relevant advertisements.

Over a third of respondents were more likely to click on a mobile ad that was customized for their specific location. Almost half said that it would not make a difference. Overall, 76% of users preferred ad-supported free apps over paid ones. This presents a huge opportunity for businesses desiring to utilize location specific advertising, as more than one-half of mobile device users had clicked an in-app ad, went to the advertiser’s website, or made a purchase.

Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.

iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.

On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.

While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.

Smartphones continue to lead in mobile advertising

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Millennial Media, a mobile advertising network, found through a recent study that smartphones account for almost one-half of mobile ad impressions in the US. Even though more subscribers have feature phones, these users have less interaction with advanced mobile content, and therefore only account for one-third of mobile ad views.

iPhones continue to dominate ad impressions within the smartphone category, followed by BlackBerrys and Androids. Androids have seen that largest increase in ad requests, rising 72% month over month. March was the first month the Android phone was one of the three top smartphone operating systems. Requests were up 20% from Apple phones and 25% from BlackBerrys.

On other mobile devices, such as iPads, iPod touches and connected video gaming devices, Millennial Media found that those devices took a significant share of impressions. iPad impressions climbed 713% during the first full week the device was available for purchase. Numbers will only climb as the iPad and similar mobile devices continue to proliferate.

While Apple’s tight hold on the smartphone market continues, the Android has gained significant ground because of its high customer satisfaction and loyalty. Indications that Android also represents a robust mobile app platform also point to a greater share of mobile ad impressions in the future.

iPad as Versatile Content Device

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The new iPad brings with it exciting opportunities for advertisers and publishers to present their content on a larger and more vibrant iPhone-esqe display.

According to comScore, a digital marketing analysis firm, consumers are intending to purchase the iPad over all other e-readers, such as Amazon’s Kindle or Sony’s Reader. This is most likely due to the fact that iPads can do much more than simply display black-and-white text. comScore’s surveyed respondents intend to use the iPad for Web browsing, music, and e-mail over reading books and newspapers.

While many respondents stated that they would probably not purchase apps for the iPad, a majority intended to purchase specially formatted content for it. Current iPhone and iPod touch users were over two times more likely to purchase newspaper and magazine content for the iPad than those without an iPhone or iPod.

“The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president, in a statement. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content.

“Smart” Phone Users Trust Carriers The Most

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There is no question that mobile devices are becoming the next trend for marketers to reach their consumers. Marketing via mobile devices allow companies to reach their target markets anywhere and at anytime! There is an estimated 650 million people worldwide who use “smart” phones to access the Internet monthly and a recent study shows just who these users trust with regards to their services.

According to a Tellabs survey conducted by The Nielsen Company, two-thirds of mobile users around the globe are interested in “smart” services that would feed them information based on personal preferences, location, time of day and social setting.

Looking at the graph provided here, mobile users place a significant amount of trust in their mobile carriers in terms of protecting their information and actions on their phones. They also overwhelmingly selected their mobile carriers as the “most appropriate” provider of services for their devices like phone service, Internet accessibility, and applications.

Within the survey, consumers preferred to find their news, media, and entertainment content provided by their mobile carriers, then followed by other web providers, and then a combination of the two.

When it came to shopping services, however, there was a notable difference: Mobile carriers dropped somewhat in importance, and advertisers became a much more prominent source of information.

US marketers have already begun experimenting with exactly this type of smart shopping service. “Geo-fencing” of “Geolocation apps” provide personalized marketing messages to shoppers based on their location or proximity to a marketer’s store. A recent experiment from a store called 1020 Placecast, piloted a ShopAlerts program that was embraced by mobile users:

* 60% said the location-triggered messages were “cool” and “innovative.”
* 79% claimed to be more likely to visit a store.
* 65% made a purchase.
* 73% were likely to use the service again.

As technology continues to become more innovative and creative, we will soon be living in a world where you cannot escape the annoyances of advertising. Soon enough, we will have ads sent to our phones in correspondence to our physical location and time of day! This is very exciting yet horrifying but I am excited to see what the latest technological advances can do for companies that can benefit consumers.

Information Provided By: eMarketer
Blog Post Written By: Kent Seiders

Astounding Facebook Stats

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Happy Birthday Facebook! On February 4, 2010 Facebook officially turned 6 years old. Facebook is used world-wide and has become the platform for internet networking with over 400 million users and more than 900 employees.

Quick Facebook facts:

1. The average user spends about 55 minutes a day on Facebook- this is equal to over 8% of their day.

2. Facebook is now able to be viewed in 65 different languages.

3. 30% of Facebook users are from/in Europe.

4. Every day 35 million users update their status and 20 million become fans of pages. (There are 1.6 million fan pages, by the way).

5. Of the 1.6 million fan pages, 700,000 are local businesses.

6. 2.5 billion Photos are uploaded every month by users.

7. Each month 3.5 million events are created.

Did we mention that now users don’t have to wait until they get home to log onto Facebook? The Facebook mobile application is supported by three phones: Blackberry, iPhone, and the new Android. Facebook mobile has 100 million monthly users and is still growing.

Facebook is dominating the networking game on all levels; especially for marketers. People can directly advertise to their target market via Facebook using pay per click. You can use Facebook as a tool that will post your ad on the pages of those people you select to target- a marketers dream come true. No wonder Facebook is a billion dollar company.

WebitMD knows the value and importance of marketing via social networks like Facebook. It is crucial that businesses, especially local businesses, take advantage of getting their name out to members of their community and using Facebook pages to reach people is the fastest way. WebiMD specialized in social media marketing among the other services we offer.

Information provided by: mashable.com
Written by: Samantha J Stephan

Mobile App Usage on the Rise in 2010

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The number of mobile applications is growing daily pretty soon we won’t even need computers! Marketers are quickly jumping on this trend in 2010- the world of applications will soon grow to an all-time high. Although the spending on social apps will stagnate this year, most marketers have already produced them. “Less than one-half of marketers created either a mobile or social app in 2009, but most plan to invest in a mobile app this year. The iPhone is the platform of choice, followed by Android.” And among those marketers with apps in 09, Facebook was the leading platform.

Social apps were perceived as the top goal for achieving engagement, audience targeting, reach, sharing and branding potential. “The top one-third of advertisers and agencies using mobile apps planned to up their investments by 75% or more. Marketers who used apps reported a growing market, client demand and increased standardization in the app world as reasons to spend more in the coming months.”

Mobile applications by marketers and publishers are the next goal for distribution and discover ability.

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15% of advertisers and agencies spent more than 60% of their budgets on promotion in 2009, but more than one-third spent less than 5%. Times are changing, and today consumers want easy access to their favorite sites quickly. Mobile apps are the newest trend for 2010 when it comes to reaching your target audience.

Information Provided by: eMarketer.com
Written by: Samantha J Stephan