Organic, inorganic, quality and quantity are few terms which are frequently used when we talk about SEO. These words have become more important after the Goggles Penguin update. It can become very confusing for SEO professionals to decide which strategies and methodologies they should follow. The decision between organic back links or inorganic, whether to concentrate on quality or quantity or simply “what does Google want?” is the constant struggle we see amongst SEO professionals. Our opinion here at WebitMD is that all the above should be considered in your SEO strategy expect for creating inorganic back links.
Organic vase in organic back links
Do you pass the RAID test? If not, check your work!
- Relevance: you should consider if the link is coming from a reliable source
- Authority and Influence: is the source of the link written by a professional or not
- Diversity: is the backlink creating a diversified footprint for my online presence.
The inorganic back link will not pass this test and will be a waste of efforts, thus should be avoided. Inorganic backlinks will create unnecessary expectations with your clients as the count of links will grow, but seldom will affect the organic search results.
You see if you think that creating a lot of back links can rank you higher, it is true to some extent, but if you add some quality back links then I say that you will reap exponentially more benefits. Creating organic links are essential, but you should also emphasis on buying high quality links from renowned websites.
The links should be relevant and most of all should direct the user to the relevant pages of your website. Other things to boost your ranking are
·When creating new content for creating links, mention the names of the industry leaders, well known personality etc.
·Write on blogs, forums and post them in at least 2 to 5 websites to create links
·It is always good to say good things about a software that you recently used and found it every useful. This can help you get hooked to their site and create a good link back to your website
·Activate your Twitter account and create a page on Facebook to create relations with your clients and fans on your twitter page. This may not help you with direct conversion but this will help you analyze what can be done to enhance your online presence
Have any other questions? Tell us in the comments below or shoot us an email via the WebitMD.com site.