The internet is a vast ocean of information, which is filled with millions of websites. To make your site more visible you need to test it extensively so that it reaps you more benefits and help you earn revenue. Here are some ways by which you can do it:
Check your website’s home page meticulously. The home page should have all the relevant information and should be able to convey what do you intend to provide to the customer. Nobody will visit a page for more than 5 seconds if the homepage doesn’t make any sense. Invite random users to do a 5 second test.
SEO and PPC landing pages test can tell you why or why not people will visit your website. Thus you can calculate the conversion rate and do a bit of tweaking to improve your bottom line.
Google with its Panda algorithm update has mentioned a set of 23 questions based on which it they write the search algorithms. You should look to it that your website answers all those and if there are weak links, and then strengthen all those loose ends.
Here are the questions:
1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
7. Does the article provide original content or information, original reporting, original research, or original analysis?
8. Does the page provide substantial value when compared to other pages in search results?
9. How much quality control is done on content?
10. Does the article describe both sides of a story?
11. Is the site a recognized authority on its topic?
12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
13. Was the article edited well, or does it appear sloppy or hastily produced?
14. For a health related query, would you trust information from this site?
15. Would you recognize this site as an authoritative source when mentioned by name?
16. Does this article provide a complete or comprehensive description of the topic?
17. Does this article contain insightful analysis or interesting information that is beyond obvious?
18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
20. Would you expect to see this article in a printed magazine, encyclopedia or book?
21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
22. Are the pages produced with great care and attention to detail vs. less attention to detail?
23. Would users complain when they see pages from this site?
Closely monitoring what your competitors are doing can give an insight into the flaws in your website. If your website is doing better a close analysis of your rival website can shed light, what is unique about your website and you can capitalize on those lines. This will give you an edge over your rivals and you can be ahead of them every time.
Those days are gone where people use to open websites on pc’s and laptops. Today a website should be made to run on a Smartphone and tablets. You need to lay special emphasis on building a website specially which can run on these devices without any flaws.
The information in your sites database should be easily accessible. The internal search results should be smooth and should lead the user to the pages which he is looking for. To test this feature remove all the unexciting pages or else your site will show page not found error popularly known as “404 not found”
Social media optimization can help you get reviews and an insight into your website usability, popularity and help you build relationships with your potential clients. Stay social and keep your visitors engaged!
Share your thoughts below in the comments about anything else you have found effective…We would love to hear it!