Category Archives: Internet Marketing Fundamentals

Want to stay on top of things? Here is the Next Generation Website Architecture.

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The biggest challenge for web developers is to design next generation site architecture that takes the visibility of sites to the maximum level. This concern has gained utmost importance after the extreme popularity of Smartphones and tablets. It’s not easy to create a site that caters to the needs of both the present and future world.

When you are planning your new digital presence, there are a plenty of things to be kept in mind. First of all, when we talk about digital realm architecture, we are not referring to a list of pages or just a site map. It’s also not a static information which doesn’t interact with the users. We are talking about real design of digital services over here. Let’s have a look at some of the things to be considered.

Social Authority- Building social authority supposes to be one of the foremost goals of any internet marketing campaign. Site architecture must be connected to some social networking sites in order to be benefited from social authority. Usually accounts verified by social media sites are a good source of information for people. This fact may be taken into account for social authority.

Fonts- For futuristic sites, the font should be selected very carefully. Web fonts can add to the beauty and attraction of your site. If you use the web fonts, you will not have to take the help of the images to make your text look better.

Images and Videos- You also need to follow the excellent practices when it comes to images and videos. The name of the file should be describing it. Also, the size should be kept in a small size so that it can work in all the devices. Same things hold true for videos.

Responsive Design- It means to use the same HTML and URL but different CSS. It can save resources for both the site and the crawlers. Though it takes much of time and money but if you receive a significant amount of traffic from mobile phones, it can reap many benefits.

Today we live in a multi device world where not just computers and laptops are to be covered, various devices like Smartphones and tablets are also there. In such a scenario, responsive design may be highly beneficial in designing next generation site architecture.

Los Angeles Internet Marketing

See how easily you can maintain Natural Backlinks to your website

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Organic, inorganic, quality and quantity are few terms which are frequently used when we talk about SEO. These words have become more important after the Goggles Penguin update. It can become very confusing for SEO professionals to decide which strategies and methodologies they should follow. The decision between organic back links or inorganic, whether to concentrate on quality or quantity or simply “what does Google want?” is the constant struggle we see amongst SEO professionals. Our opinion here at WebitMD is that all the above should be considered in your SEO strategy expect for creating inorganic back links.

Organic vase in organic back links

Do you pass the RAID test? If not, check your work!

  • Relevance: you should consider if the link is coming from a reliable source
  • Authority and Influence: is the source of the link written by a professional or not
  • Diversity: is the backlink creating a diversified footprint for my online presence.

The inorganic back link will not pass this test and will be a waste of efforts, thus should be avoided. Inorganic backlinks will create unnecessary expectations with your clients as the count of links will grow, but seldom will affect the organic search results.

You see if you think that creating a lot of back links can rank you higher, it is true to some extent, but if you add some quality back links then I say that you will reap exponentially more benefits. Creating organic links are essential, but you should also emphasis on buying high quality links from renowned websites.

The links should be relevant and most of all should direct the user to the relevant pages of your website. Other things to boost your ranking are

·When creating new content for creating links, mention the names of the industry leaders, well known personality etc.

·Write on blogs, forums and post them in at least 2 to 5 websites to create links

·It is always good to say good things about a software that you recently used and found it every useful. This can help you get hooked to their site and create a good link back to your website

·Activate your Twitter account and create a page on Facebook to create relations with your clients and fans on your twitter page. This may not help you with direct conversion but this will help you analyze what can be done to enhance your online presence

Have any other questions? Tell us in the comments below or shoot us an email via the WebitMD.com site.

Does your online marketing message work?

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What will prove most beneficial: Web 2.0 or traditional marketing? When it comes to new marketing strategies using the internet’s “search and converse tactics,” compared to traditional marketing, target segments are reached at higher rates at a lesser cost. However, the more tactics you use, the more your messaging determines your visibility and your profitability.

Messaging is everything you say, do, how your website, marketing materials and even your employees present themselves. To avoid any communication problems it is crucial to maintain the same face across all mediums. If you excel in one area of these messaging mediums, but lack in another, a major marketing problem arises.

Los Angeles Internet Marketing

Traditional marketing can be a lot easier to maintain consistency when compared to online marketing. “Once you make your website more interactive, build search traffic, and begin to use social media, you’re suddenly engaged with multiple conversations, audiences and environments. Plus, other sources start picking up your messaging. Getting mentioned by bloggers, flagged by search engines, and having “fans” spread the word is a very good thing. But if you don’t have the right messages — and keep them consistent — it can be a very bad thing.”

Consistency does not necessarily mean repetition. Search engines and consumers do not like repetitive content. “If, for instance, your over-arching message is that you can save a customer money, don’t just repeat that phrase – amplify it with specific examples. Promote one example in a blog, promote another example in an online press release, and promote a third example in your traditional-marketing ad or mailing. All three examples support your overarching messaging. Plus, instead of one set of keywords, you’ve got three phrases that can bring your name up in searches. Make sure your website — your marketing hub — pays off on all three and you’ve got a great shot at converting consistent messaging about how you save customers money into new visibility.”

Along with consistency, keyword optimization also plays a big role. Keywords used in traditional marketing may not transfer over to online marketing. For example, a law office emphasized the words “litigation support” in their traditional marketing but received zero ROI for those words online. This is because prospective customers were searching for “lawyer, Richmond, VA,” instead of “litigation support” online. Once proper keywords are chosen it seems obvious to utilize them, right? Sometimes we are distracted by competition, and lose sight of the big picture- what people are looking for. It’s important to choose specific words that optimize the service/product being offered.

“Bottom line: Messaging matters — and it matters in a 2.0 world more than ever. So before you market, message. Be absolutely sure that the messages you’re about to pump out onto the Web (and which, according to Trendwatching.com, will stay visible forever) are (1) right for your brand, (2) right for the media you’re using, and (3) right for engaging your specific audience. With a little upfront work on messaging, you can create a rich mix of new and traditional tactics that can quickly increase – and sustain – your visibility.”

Information Provided By: Visibilitymagazine.com

Content Marketing is a must! Are you doing it?

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Content marketing is proving to be an essential tool if you desire to make a positive sustainable mark in the field of B2B marketing. It is critical that you pay attention to this component and understand its value. This little pondering over will fetch you results that are certainly in your favor as a B2B marketer. All you need is to understand the basics of content marketing and apply it.

It has been found that approximately ninety one percent of B2B respondents were engaged in content marketing. In order to generate content just for the namesake is not going to help anyway. This is the age where quality matters much higher than quantity. The content that is written on your website is not just for Google but also for the users that are on your site and looking to read something of value.

Follow these steps to provide quality content…

• Twitter – you should follow a few important twitter feeds that are particularly connected to your industry so that you stay up to date with the events.

• Google alerts – focus yourself on news sources and blogs that are relevant to your field and gather information from these resources to help you provide quality to your content.

• RSS feeds – RSS feeds often helps a lot. Aim for RSS feeds of key publishers.

• Newsletter – subscribe to a list of email newsletter to collect news and information regarding your industry and use it asbackup to enrich your content.

Although it is very important that your content have a high level of quality and it should be able to hold your reader long enough to make them think about clicking through and turn into a successful lead. Captivating content won’t be of any use unless you practice a few SEO tactics to bring light on it.

Always pay attention to perform SEO to highlight your content over your competitors by paying attention to simple things like :-

• Visibility and selection of right keywords to bring them higher in the internet search results.

• Mark your presence on social media platforms with tweets, likes & shares etc. to grab eyes.

• Always keep an eye on what your competitors are offering and be one step ahead of them.

• Analyze your competitors and layout your content accordingly to divert attention to what you present.

These simple yet effective practices are surely going to turn the tables in your favor as a B2B marketer and will keep you ahead of the game!
Get in touch with our team here at WebitMD if you have any more questions about your content marketing strategy.

Marketing Tips…They seem obvious but are you doing them?

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Any business or organization regardless of their size and budgets need marketing efforts on a constant basis to gain exposure and growth. Whatever be the era it is, marketing has always played a key role in the promotion of a business. The better the marketing of a business the better the understanding it would grow up with its target customers and clients. This understanding hopefully pays itself back in the long run with a good ROI. Many businesses operate with a small marketing team only of about five members and yet they are able to reap good results from the market.

There are a few essential tips any marketer should know. Here they are:

Focus is the key factor that should be there in the mind of a marketing team every minute. Although it is applicable to all but its value increases two folds when a small marketing team has to get the task completed. A marketing team must focus on the target audience and customer and must select their targets wisely. Once chosen all the efforts should be pinpointed on it to get the best possible outcome. The goals set for the campaigns and framework must be tightly knit and optimized to the best possible strategy.

The other important quality is Planning and Execution. Once the target is chosen with positive mindset and focused approach the other step is to plan on practical ground and execute it with confidence. Always keep in mind that there is nothing perfect. Your efforts can pay you back even in a “lesson” to learn from if the results are not wildly successful the first time around.

Be unique and innovative and master your skill in one aspect and then transition into the next. Always strive to learn something new from wherever possible, be it your friends, competition or industry experts in your vertical. Learn To test your plans in the field every time and measure your outcome with very critical analytic.

These points may seem obvious to most but take a step back for a minute and think about if you are covering all these points for your business…are you?

Test your website for conversion! Seems obvious but most don’t do it

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The internet is a vast ocean of information, which is filled with millions of websites. To make your site more visible you need to test it extensively so that it reaps you more benefits and help you earn revenue. Here are some ways by which you can do it:

# 1
Check your website’s home page meticulously. The home page should have all the relevant information and should be able to convey what do you intend to provide to the customer. Nobody will visit a page for more than 5 seconds if the homepage doesn’t make any sense. Invite random users to do a 5 second test.

# 2
SEO and PPC landing pages test can tell you why or why not people will visit your website. Thus you can calculate the conversion rate and do a bit of tweaking to improve your bottom line.

# 3
Google with its Panda algorithm update has mentioned a set of 23 questions based on which it they write the search algorithms. You should look to it that your website answers all those and if there are weak links, and then strengthen all those loose ends.

Here are the questions:

1. Would you trust the information presented in this article?

2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

4. Would you be comfortable giving your credit card information to this site?

5. Does this article have spelling, stylistic, or factual errors?

6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

7. Does the article provide original content or information, original reporting, original research, or original analysis?

8. Does the page provide substantial value when compared to other pages in search results?

9. How much quality control is done on content?

10. Does the article describe both sides of a story?

11. Is the site a recognized authority on its topic?

12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

13. Was the article edited well, or does it appear sloppy or hastily produced?

14. For a health related query, would you trust information from this site?

15. Would you recognize this site as an authoritative source when mentioned by name?

16. Does this article provide a complete or comprehensive description of the topic?

17. Does this article contain insightful analysis or interesting information that is beyond obvious?

18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

19. Does this article have an excessive amount of ads that distract from or interfere with the main content?

20. Would you expect to see this article in a printed magazine, encyclopedia or book?

21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

22. Are the pages produced with great care and attention to detail vs. less attention to detail?

23. Would users complain when they see pages from this site?

# 4
Closely monitoring what your competitors are doing can give an insight into the flaws in your website. If your website is doing better a close analysis of your rival website can shed light, what is unique about your website and you can capitalize on those lines. This will give you an edge over your rivals and you can be ahead of them every time.

# 5
Those days are gone where people use to open websites on pc’s and laptops. Today a website should be made to run on a Smartphone and tablets. You need to lay special emphasis on building a website specially which can run on these devices without any flaws.

# 6
The information in your sites database should be easily accessible. The internal search results should be smooth and should lead the user to the pages which he is looking for. To test this feature remove all the unexciting pages or else your site will show page not found error popularly known as “404 not found”

# 7
Social media optimization can help you get reviews and an insight into your website usability, popularity and help you build relationships with your potential clients. Stay social and keep your visitors engaged!

Share your thoughts below in the comments about anything else you have found effective…We would love to hear it!

Blogging in 2013…What you need to know? Blogging needs to focus more on relationship building then on link building

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In this past year blogging became very popular as an effective SEO strategy and it is sure to continue in 2013 as well. As blogging gets more and more relevant in the SEO world, it is getting important to understand the intricacies of the blogging as an SEO tool. Those companies who are into blogging to get the backlinks for their website must need to understand that currently and also in the coming years SEO is going to be more and more user eccentric.

Technical processes like keyword stuffing increase number of unnatural back links, etc. are not going to work to work anymore in the SEO process. Only one effective and full prove SEO tactic to ensure a long term output from SEO process is to get more and more user friendly. To get the backlinks from genuine and best websites, a blogger has to post on those websites something that a user will like to read.

Here, the importance of a blogger gets more important, because he needs to draft something not with the purpose of link building but with the objective of providing his reader something that is worth reading; something that complies with the promise made in the title, something that is informative and cater to the requirement of the reader. This is the only way of winning the confidence of readers and the desired traffic will automatically follow.

In short, the agenda of blogging in relation to SEO is to build relationship through quality writing rather than just putting some irrelevant words together for the sake of building of links. There once were the years when SEO development link building was easy.

Now as the internet gets over crowed with so much of content, not all the content can do effective link building. Filtration has become very important. That is why Google is introducing updated panda and penguin in order to make the filtration of the content strict so that only quality content gets the top ranking. It takes time to get a reader interested, and the only way to do so is to write in the interest of the reader and not for the business only. Relationship building is the keyword that can make a blogger more successful as by aiming at relationship building through his blogs, the blogger is likely to drive more acceptances towards his right-ups.

Make sure that your blogging strategy for your business is in tune with Google standards and that you stay relevant with your content and engage the reader accordingly. Responding to user questions and inquires is highly recommended as well. For any questions regarding blogging strategies feel free to contact our team here at WebitMD Inc. We are available via phone, email or live chat at www.webitmd.com

Measuring Online Marketing Effectiveness

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In a recent survey by Omniture, marketers stated that marketing cost, order size, and conversion rate were most important in measuring marketing effectiveness. However, measuring visits, page views, and click-throughs were easier to accurately measure. Therefore, click-through continues to lead as the top metric used in measuring online marketing success.

Similar measurement problems existed in mobile, social, and video channels. Overall, 80% of respondents stated that it was important to measure ROI from online activities, but only 31% could effectively do so. Respondents indicated that having a talented staff with expertise was necessary to effectively measure marketing effectiveness. However, lack of budget is indicated as the top reason they lacked the talent they needed.

Start-up Success

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Perhaps the most ambitious campaign of start-ups, Y Combinator is a hybrid venture capital fund and business school that invests in, advises, and literally, feeds 40 or so early-stage businesses a year. Paul Graham, it’s fearless and optimistic leader, supplements his nominally sized investments of under $25,000 with lots of smart advice, technical help, and sense of community. The model has produced 145 companies to date, a few sizable acquisitions, and copycat funds in cities across the country and around the world.

For all the pain of nurturing a start-up, Graham believes that founding a company is the most efficient way to create wealth — for investors, for founders, for society at large. “There’s this classic pattern that has happened over and over again throughout history in which something is made one at a time, very expensively and unreliably by hand, and then someone comes along and figures out how to make large numbers of them cheaply and reliably,” Graham says. “We’re pulling this kind of transformation with venture funding. We’re mass-producing the start-up.”

Graham is something of a folk hero to a generation of ambitious techies, who debate his essays, read his books, and pitch him start-ups by the hundreds. His philosophies are simple: founders should live as cheaply as possible so that they can first become cash-flow positive. Wealth will follow.

Indeed, there’s something exhilarating about Graham’s optimism, especially at a time when so many once-great companies are sitting on the verge of bankruptcy. Graham believes, deeply, that start-ups are the answer to the world’s problems; that they are easy to make if you are determined enough and cheap enough; and that it’s getting a lot easier to start one.

Social Media Measurability

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One of the most important facets of online marketing is measurability. Datran Media’s recent “4th Annual Marketing & Media Survey” found that measuring and understanding audiences was a priority for the majority of respondents since it could increase brand awareness, performance or revenues. However, producing hard metrics in social media advertising remains difficult. Increased site traffic is generally the leading metric used to measure social media success, but by itself does not justify heavier investment in social media.

“For the few marketers who do attempt to apply quantitative measures to their social marketing efforts, the metrics they use are not terribly sophisticated,” noted eMarketer CEO and co-founder Geoff Ramsey in the eMarketer Insight Brief “Seven Guidelines for Achieving Social Media ROI.” “Most marketers today do not invest sufficient time, effort or money on social media measurement.”

Datran’s respondents, with about 72% having Facebook and Twitter profiles—were most likely to track all their online campaigns based on clicks, conversions and impressions. A gap exists, however, between finding and monitoring appropriate metrics and actually quantifying the results in a meaningful way. To remedy this, marketers must connect business goals, such as increased sales and leads, to social metrics before they can quantify social media return.