Monthly Archives: December 2010

Online Ad Spend Surpasses Newspapers

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DECEMBER 21, 2010

A milestone for advertising on the internet 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.

Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.

The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.

“It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer, told The Wall Street Journal.

Despite a drop in the dollar amount of online newspaper spending during the recession, online has been accounting for a growing portion of all newspaper ads as print spending declines even more sharply. In 2010, online makes up about 11.7% of all US newspaper ad spending, a proportion set to rise to 13% next year.

This data is impressive!!

This data is impressive!!

Ad spending on newspapers is expected to continue its decline. eMarketer estimates that print newspaper spending has already been cut in half since 2006, and online has done relatively little to make up the difference. By contrast, total US online ad spending will continue double-digit growth through 2014, when it will surpass $40 billion.

Article provided by: emarketer.com

Top 5 SEO Tips for Improving your Website

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You might think that the most attractive and eye-catching websites available online are the most popular to visitors. Although the aesthetic your site is important, search engines and unique visitors favor sites where the quality of layout and content of your pages is very high. By keeping your site simple, with informative and interesting content, you can increase your SEO significantly and can keep visitors on your pages longer.

Here are the top 5 tips for making your website more search engine friendly while making it more accessible for its users:

1. Improve the layout of your webpage. You want to make sure your homepage is clear and in a simple layout. You should make all of your links and navigation tools easy to find showing visitors, at a first glance, where they can go and how to find out what they are looking for. Make sure to use bullets, tables, bars, white spaces, and margins appropriately to make your website seems less cluttered. Always put your most important information at the top of the webpage so your visitors can see it without scrolling and your paragraphs should be less than 100 words for easy scans of the content.

2. Keep your webpage short in length. Physically longer websites take more time to load and also require your visitors to scroll for your information. Allow your visitors to find what they are looking for on your site without scrolling if possible. If scrolling does become necessary, make sure you add easy navigation buttons to enable visitors to jump directly to all of your pages. Recommendations include: keeping your pages fewer than 32K and making sure your pages load within 8-10 seconds.

3. Keep navigation tools a priority. Navigation tools should be located in plain sight and on top of your webpage. Navigation links should be on every page and should always provide an easy link back to your homepage. If you do have a complex website, make sure to add a search function at the top of the site.

4. Keep your fonts simple! Having fonts on your site that are too complex, too large or too small for your visitors will just make it more difficult for them to read. Fonts that are great to use are default fonts like Arial, Times New Roman, and Verdana because they are legible and load on any computer, anywhere. Making sure font colors, styles, and backgrounds are clear for your visitors is essential. Use underlining and bold texts to highlight the more important texts on your site.

5. Improve your site’s content. Your content should be informative but with some uniqueness to keep visitors interested. Avoid grammatical and spelling mistakes and offer many hyperlinks to allow your visitors to pursue a topic in more detail. Search engines scan your content so keep it in plain text and offer a variety of topics concerning your topic of the website.

These tips can help take your existing website and make it more user-friendly. Visitors and search engines are more concerned about the content your site offers and how to navigate through the content rather than how attractive it is. So, it is important to utilize these tips and keep your site consistent throughout.